All right — it’s certainly convenient to manage our coaching sessions online. The logistics are simple; we have data, interactive whiteboards, and a wealth of digital stimuli right at our fingertips. We’re flexible in our scheduling. Of course, it doesn’t end there: the work plan we agreed on has been refined with ChatGPT, and we didn’t forget to have the software give your CV a critical read — now perfectly ATS-friendly and ready for your next LinkedIn campaign.

For years, coaching has been viewed as a status symbol — a privilege reserved for a select few, akin to a Ferrari for elite managers.
Or, conversely, another interpretation still lingers: coaching as a remedy for a shortcoming, a way to “fix” something that isn’t working.
Some of our coachees, even though fully satisfied with their journey and results, would never post a testimonial on LinkedIn to avoid revealing that they’ve taken part in a coaching program.

We are introducing Eco-Coaching Professional Reflections, the pioneering CINNAM Nature Behavioral Coaching Program tailored specifically for coaches and mentors. In today's rapidly changing and complex world, characterized by volatility, uncertainty, complexity, and ambiguity (VUCA), or described as brittle, anxious, non-linear, and incomprehensible (BANI), the role of coaches and mentors is undergoing a profound evolution, especially in the realm of sustainability.

We're thrilled to announce the launch of our innovative Nature Coaching Program, designed with a dual purpose in mind:
Firstly, we seek to counteract the potential encroachment of technology-centric approaches in coaching, «technology paternalism» as highlighted by Gerd Gigerenzer. This entails addressing the overreliance on online sessions, excessive dependence on technological solutions, AI-driven coaching, and the resulting dilution of reflective, creative, and decision-making spaces.
Secondly, we aim to encompass the principles of embodied cognition theory by immersing individuals and teams in the natural environment, thereby enhancing their competencies. Through this interaction with nature, we endeavor to unlock intrinsic creativity, foster a human-oriented approach, and promote sustainable coaching practices that transcend anthropocentric limitations.

The WEF Meeting in Davos, which has just ended, has reconfirmed to us that progress on gender equality has stalled globally. In 2022, the gender gap was closed to 68.1%. At the current rate of progress, it will take 132 years to reach full parity (WEF GGGR 2022). For the economic dimension of the Global Gender Gap Index, it is even worse; Italy, in the ranking of 146 countries, is in position 110.
Last week, Sister André, believed to be the oldest woman in the world, died at the age of 118 in the city of Toulon. 118 years… It's not enough! Tell me: should we really hope that girls born in 2023 have a life expectancy of 132 years to enjoy the moment of full equality?
The Oxfam report (2023) adds other interesting information in parallel: since 2020, for example, the richest 1% have captured almost two-thirds of all new wealth, almost double that of the poorest 99% of the world's population. And even this figure is not in favor of women.

We are concerned with health and well-being of women since many years.
In 2014, our partner BLYMUM Srl launched Project Lilla Line, focused on the female wellness and health through the physiological balance management and modulators, for nutritional and physical needs and problems.

A distinctive food supplement Rubenflux® for the reduction of anaemia, tiredness, and fatigue of women was developed. The Rubenflux® formulation, supported by clinical trials, scientific publications and granted with an IP by the Italian Patent office, is a very concrete contribution to the UN SDG 2 and its Target 2.2, aimed at ending all forms of malnutrition, and addressing the nutritional needs of adolescent girls, pregnant and lactating women.

Today, in collaboration with BLYMUM Srl, we propose dedicated Coaching, Counseling, and Mentoring Programs for improving women’s day-to-day work, life/work balance, and overall wellbeing. “Many women are switching jobs for better opportunities, but some are considering downshifting and leaving the workforce. 43% of women leaders are burned out, compared to only 31% of men at their level,” (McKinsey, 2022).
Our professional team, made up of business and life coaches, mentors, physicians, nutritionists and psychologists, assists every single woman in her personalized path of behavioral and cognitive change. Interactive digital, design thinking and creative tools are put into practice to facilitate remote meetings, decision-making processes and communication.
The EQA EMCC coaching and mentoring standards are applied.

At your disposal for any further information: merlinova@cinnam.com