Strategic Advisory
Strategic Advisory is a middle/long-term service directly carried out by
Iveta Merlinova, with a support of CINNAM professional network. Its aim is to provide professional guidelines, opinions, analysis and reports within Value Proposition Modeling, Sustainability Management Engineering, Strategic Planning & Marketing, People Change Management, Creativity & Open Innovation, Skills & Performance Leadership, Market & Customer Insights

Business Coaching & Mentoring
Business Coaching/Mentoring is offered both within advisory/management projects and separately, as stand-alone programs. Our long-lasting experience in change management and organizational transformation, learning processes, in-house, business-school and university training, coaching and mentoring gives us the opportunity to support management executives, business teams and individuals through highly impacting customized approaches. The EMCC coaching and mentoring standards are applied.

Interim Management
Interim Management is one of the most appropriate formats for middle-term innovation and business development projects, start-ups, complex product/service launches and organizational transformations. CINNAM Interim Management is the temporary direct provision of knowledge, management tools and skills in order to lead a period of transition, at or near-board organizational level. Our Interim Executive Management is proposed for general, innovation, marketing, brand, experience and service management areas.

Smart Assistance
Smart Assistance, in other words CINNAMONline, assures, through web channels and digital social networks, the availability of our services on-line. It includes Strategic Advisory, Business Coaching & Mentoring, Creative Labs, and selected e-Learning programs. Smart Assistance could be complementary and blended with other services and deliveries.

Creative Labs
Labs are mental, virtual and physical spaces where new business ideas, visions and solutions are generated, discussed and launched, using individual and group genius, original methods, as well as divergent and convergent creative thinking. Artistic and design creativity is mixed with science, market research and experiences. The maker culture emphasizes production, tangibility and visibility, learning and communication by doing. Our Creative Labs include design, prototyping and modeling, with the aim to facilitate understanding and engagement. Creative Labs are designed as experiential events for clients that aim at improving their team working, team building, brand alignment, motivation, group creativity and management meetings’ quality, as well.


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