Areas
Collaborative Innovation
Our business innovation approach, thanks to its modular platform frameworks, is vision-, purpose- and scenario-driven, customer-oriented, agile and structured at the same time. Within the business innovation processes, market, technology and strategic business design are taken into account as main drivers. Within CINNAM collaborative innovation, three innovation processes are activated:

Focused Innovation, based on divergent and convergent creativity, design thinking, open collaborative innovation and Molecular Marketing, developed for core products, services and processes;

Platform Innovation, based on systemic approach and agile organization, focused on innovation bonds, business model innovation and integrated innovation structure improvement;

Strategic Innovation, concerning management innovation, strategic innovation priorities and leadership, strongly related to Strategic Management and Marketing Model based Management (MMbM).




Pulsing: Business Innovation Metabolism [from Merlinova, I.: Molecular Marketing: Market Leadership Creative Modeling (Charleston: CINNAM, 2013)].


Both vertical (top-down and bottom-up) and horizontal (across teams) creative processes are managed. The culture of
idea modeling and prototyping is pervasive in our methodology. Modular and integrated innovation are complementary, managed inside the company and in collaboration with existing and potential customers. CINNAM business innovation meta-model is a learning system operating through creative mentoring, internal communication and knowledge management innovation.
ALDEHYDE Molecular Business Systems® processes such as Pulsing, Crafting, Braining, Sparkling and others are deployed.
PRINTABLE PAGE SHARE THIS PAGE

Share this page with a friend

Your name

Your email address

Your friend's name

Your friend's email address



POSTS
27/11/2018
ALIGN FRONTLINE & STRATEGY Consultancy | Mentoring | Interim Management
Even the brightest strategy has no value if it is not put into practice and well executed, especially by the people who interact daily with the customers of your Company.
Take a...
read more
20/03/2018
MMbM Tools: MOLECULAR MARKETING LIGHTS
The MM LIGHTS, within MARKETING MODEL Based MANAGEMENT (MMBM) is a suitable working/training format for incremental innovation and continuous improvement projects, managed in a mar...
read more