Deliverables
Strategic Planning & Marketing
With our support, the process of planning takes the form of a creative, analytical, decision-making and execution iterative path, which, starting from the understanding and interpretation of the needs and expectations of the stakeholder system, actual or envisaged, arrives at identifying the strategic guidelines of the company and the distinctive methods for their implementation.

Marketing Model based Planning, MMP-ALDEHYDE MBS®, is our exclusive approach to planning that ensures completeness of solutions which are to be implemented. A Marketing Model designs a concept of the market multidimensional reality, putting the market and people perspective in the center of the whole sight. If introduced and employed within planning process, it assures an absolute devotion to the customer and an automatic alignment between the company and customer value creation.

Throughout the planning process, we apply innovative sharing and agile activation tools, based upon creativity, design thinking and open innovation. Both vertical, top-down and bottom-up, and horizontal, across teams, creative collaborative processes are managed.

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