Deliverables
Value Proposition Modeling
We propose our distinctive VP Modeling methodology, VPM-ALDEHYDE MBS®, that defines systems of value drivers in a certain environmental context and ensures completeness of solutions which are to be implemented. It provides a stable reference point for more frequently changing planning or brand/product portfolio development processes and gives the consistency and clarity to the internal and external communication and change management processes.

The submitted Value Proposition Models treat in an integrated way the valuable elements and processes concerning the company’s business proposal and facilitates future management activities and business growth. They illustrate the fundamental idea and mechanism of how an organization creates, provides and acquires core value in multidimensional reality of the market, balancing the involved stakeholders’ perspective.

High impact of the Value Proposition Modeling can be achieved in the processes such as business modeling, strategic business planning; marketing and commercial planning; new product and/or service development and launch; bidding and contract management; brand management; customer relationship and experience management; change & transformation management.

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