Value Proposition Models
A Value Proposition provides basic arguments as to why the customer should choose precisely that company, brand, product, service or solution. It defines the distinctive system of value drivers in a certain environmental context, competitive or otherwise, the unique strengths on the specific market.

We propose our distinctive VP Modeling methodology (VPM-ALDEHYDE MBS®) that ensures completeness of solutions which are to be implemented. It provides a stable reference point for more frequently changing planning or brand/product portfolio development processes and gives the consistency and clarity to the internal and external communication and change management processes.

The proposed Value Proposition Models treat in an integrated way the valuable elements and processes concerning the company’s business proposal and facilitates future management activities and business growth. They illustrate the fundamental idea and mechanism of how an organization creates, provides and acquires core value in multidimensional reality of the market, balancing the involved stakeholders’ perspective.

Our Value Proposition Models are decision-making tools and are functional on all company levels: for strategic business and brand portfolios, for specific business units, as well as for customer journey and experience design. High impact of the Value Proposition Modeling can be achieved in the processes such as Business Modeling, Strategic Business Planning; Marketing and Commercial Planning; New Product and/or Service Development and Launch; Bidding and Contract Management; Brand Management; Customer Relationship and Experience Management; Change & Transformation Management.

Share this page with a friend

Your name

Your email address

Your friend's name

Your friend's email address

EMPOWERMENT AND CAPABILITY BUILDING (ECB-ALDEHYDE MBS®) Smart Co-Working | Smart Consultancy | e-Mentoring
Are You aware of the need to face new market challenges in an innovative and systemic way, unlocking the technical, managerial and creative potential of Your human resources? Have ...
read more
SUSTAINABLE VALUE INNOVATION MODELING (SVI-ALDEHYDE MBS®) Smart Co-Working | Smart Consultancy | e-Mentoring
Today, there is no excuse! For all businesses, after the personal and global experiences with COVID-19, it has become mandatory to create a real and shared value, and to find new ...
read more