Collaborative Innovation
Our business innovation approach, thanks to its modular platform frameworks, is vision-, purpose- and scenario-driven, customer-oriented, agile and structured at the same time. Within the business innovation processes, market, technology and strategic business design are taken into account as main drivers. Within CINNAM collaborative innovation, three innovation processes are activated:

Focused Innovation, based on divergent and convergent creativity, design thinking, open collaborative innovation and Molecular Marketing, developed for core products, services and processes;

Platform Innovation, based on systemic approach and agile organization, focused on innovation bonds, business model innovation and integrated innovation structure improvement;

Strategic Innovation, concerning management innovation, strategic innovation priorities and leadership, strongly related to Strategic Management and Marketing Model based Management (MMbM).

Pulsing: Business Innovation Metabolism [from Merlinova, I.: Molecular Marketing: Market Leadership Creative Modeling (Charleston: CINNAM, 2013)].

Both vertical (top-down and bottom-up) and horizontal (across teams) creative processes are managed. The culture of
idea modeling and prototyping is pervasive in our methodology. Modular and integrated innovation are complementary, managed inside the company and in collaboration with existing and potential customers. CINNAM business innovation meta-model is a learning system operating through creative mentoring, internal communication and knowledge management innovation.
ALDEHYDE Molecular Business Systems® processes such as Pulsing, Crafting, Braining, Sparkling and others are deployed.

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