EMPOWERMENT AND CAPABILITY BUILDING (ECB-ALDEHYDE MBS®) Smart Co-Working | Smart Consultancy | e-Mentoring
2020-05-25
Are You aware of the need to face new market challenges in an innovative and systemic way, unlocking the technical, managerial and creative potential of Your human resources? Have you developed new strategies for the post-pandemic market, when the coronavirus crisis will be over, and you need to share them with your team members? Are Your frontline and back-office team members unsure of what they are working toward?

We help You to design and carry out engaging transformation e-projects and e-programs that could face and resolve Your problems.

CINNAM Empowerment Support and Capability Building (ECB-ALDEHYDE MBS®) are focused on resources across the organization which are involved in delivering a convergent end-to-end customer experience. Such Change and Innovation Programs ensure the internal alignment and the creation of multidisciplinary teams that can break through silos and foster cross-disciplinary collaboration.

The actual situation requests to stay away from each other, at least for a while. Nevertheless, through web channels and using collaborative platforms, we are able to give you a complete, immediate, interactive and continuous support, in particularly for small groups, aimed at facing correctly your future challenges.

CINNAM has a wealth of experience in designing, projecting and managing different scales of Change Management Projects, based upon the integration of three parallel paths: Team Collaboration, Individual Mentoring and Knowledge System Building.

For any further information contact: info@cinnam.com

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SUSTAINABLE VALUE INNOVATION MODELING (SVI-ALDEHYDE MBS®) Smart Co-Working | Smart Consultancy | e-Mentoring
2020-05-11
Today, there is no excuse! For all businesses, after the personal and global experiences with COVID-19, it has become mandatory to create a real and shared value, and to find new purposes and objectives for re-launch and growth, contributing towards the UN Sustainable Development Goals.
This crisis is as an opportunity to put sustainability at the core of Your strategies and honestly take care of people and the planet.

Our mission is to help enterprises to achieve a sustainable development, to find the right balance between resilience, efficiency and innovation. We give support to companies and organizations focused on sustainable strategic development, in terms of profitability, ethical behavior, social justice and environment.

Our approach is integrated and based upon system and design thinking. The recommended models to sustainable value propositions, treat in an integrated way the social, environmental and innovation elements and processes; they illustrate the fundamental idea and mechanisms of how Your organization creates, provides and acquires core value in the multidimensional reality of the Market, balancing the involved stakeholders’ perspective.

Our Sustainable Value Innovation Models are decision-making tools and are functional on all company levels: for strategic business and brand portfolios, for specific business units, as well as for customer journeys and experience design.

The actual situation requires to stay away from each other at least for a while. Nevertheless, through web channels and using collaborative platforms, we are able to give You a complete, immediate, interactive and continuous support aimed at facing Your future challenges correctly.

For information and references contact: info@cinnam.com

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MARKETING MODEL BASED PLANNING (MMP-ALDEHYDE MBS®) Smart Co-Working | Smart Consultancy | e-Mentoring
2020-05-04

Within the next few weeks, you will probably need to review or fully invent your business, marketing and communication strategies and plans. Business is not likely to go back to the old settings; to determine the most suitable development of your organization for the after-pandemic market, when the coronavirus crisis has passed, start now thinking about how!

Marketing Model based Planning (MMP-ALDEHYDE MBS®) is our distinctive approach to planning that ensures completeness of solutions which are to be implemented. It provides a stable reference point and gives the consistency and clarity to the internal and external communication and related change management processes.

The actual situation requires to stay away from each other at least for a while. Nevertheless, through web channels and using collaborative platforms, we are able to give you a complete, immediate, interactive and continuous support aimed at facing correctly your future challenges.

The most innovation, analytical and decision-making activities of planning could be successfully managed via Smart Working, Smart Consulting and e-Mentoring. Furthermore, our planning methodology is based upon the management engineering and design thinking mindset. It permits us to keep the whole planning process both creative and structured, sharable and understandable through management tools, visual models and prototypes.

We remain at your disposal for any further information.

Contact: info@cinnam.com
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ALIGN FRONTLINE & STRATEGY Consultancy | Mentoring | Interim Management
2020-01-15
Even the brightest strategy has no value if it is not put into practice and well executed, especially by the people who interact daily with the customers of your Company.
Take a look, do you currently address at least one of these problems?
• High Strategy & Flat Experience: a lot of time and energy spent on the development of a business strategy and with customers dissatisfied or disappointed?
• Good Intentions & Poor Performance: an exceptional promotional campaign, but sales do not take off; an excellent commercial launch, but few repurchases; perfect brand care, but no loyalty?
• Frontline Innovation & Strategy Tradition: digital interactions, technology, IoT, social media ... big data and many inputs from the market in real time, but your strategic planning process is still the same?
If so, please contact us (info@cinnam.com) to challenge together one of the biggest problems of today's business.

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FRONTLINE INTELLIGENCE COMMUNICATION Consultancy | Mentoring | Interim Management
2019-02-06
FRONTLINE INTELLIGENCE COMMUNICATION includes the processes and outputs with a very high potential for Brand Empowerment ("Data is one of the most powerful mechanisms for telling stories", S. Levitt): while information/data often represents an important content of communication (Content Marketing), on the other hand it is opportune to manage communication and business interactions as controllable sources of information / Big Data, of the highest quality.
CINNAM (www.cinnam.com), through its Frontline Intelligence Communication methodology, supports the Customer in the following activities and decisions:
• Market Insight - choice of market/customer insight/performance attribution processes, integration and interpretation of acquired data, identification of business potential in the market;
• Internal Info Sharing - design, activation, management and innovation of information channels and internal interaction, to share the acquired knowledge on the market and make information a strategic development resource;
• Frontline Performance Info - design and management of the monitoring system of commercial performance, marketing and innovation; reporting system and/or online dashboard design available internally and/or externally;
• Frontline Data Source - generation of new data /information through events, primary research and other interactions.
• Content Marketing - data design, management and innovation.

For more information contact: info@cinnam.com
Image courtesy of Loveluck at FreeDigitalPhotos.net