About
Cinnam Srl
CINNAM BUSINESS DECALOGUE

Begin from yourself
Serve people not markets
Challenge a floating World
Manage system not elements
Innovate through creativity
Search for sustainable solutions
Lead, align and empower
use collaborative networking
create your marketing model
measure, share and improve
CINNAM SRL 
is a management consulting company and a professional network 
focused on business and management innovation, 
and on sustainable market leadership enhancement. 

CINNAM offers its services under the guidance of 
Iveta Merlinova, CINNAM’s Founder and CEO.

CINNAM supports You in dynamic moments and stages such as 
strategic change and organizational transformation, start-upping, 
emergency and crisis management, new offer launching, 
customer experience momentum, and service proposal boost, 
inside profit e non-profit contexts.

ALDEHYDE Molecular Business Systems® | ALDEHYDE MBS® 
is a registered trademark and an umbrella brand 
for our original approach to business modeling, 
management innovation and performance management.

We offer our assistance within both:

content-oriented projects, such as value proposition modeling, 
business planning, bid management, innovation management, 
sustainable growth, and others, and 
people-oriented projects, such as change management programs,
creativity empowerment, individual/team coaching and mentoring 
for competency and knowledge improvement, and others, 

interdependent, complementary and, usually, combined together. 
  
Enterprises, both in service and manufacturing, 
as well as networks and individuals benefit from our approach. 
We have a wealth of experience in sectors such as 
facility management, automotive, health care and wellbeing, customer care, 
delivery and distribution services, fashion, design and food, 
as well as within the non-profit organizations and business schools.

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POSTS
13/01/2021
RE-START 2021
We can help you with innovation in 2021!

COLLABORATIVE INNOVATION
First of all, with
the management of Collaborative Innova...
read more
20/11/2020
e-BLOOMING | BUSINESS MODELING based INNOVATION
CINNAM proposes its advisory and mentoring service BUSINESS MODEL based INNOVATION (BMI-ALDEHYDE MBS®) in a new smart format: e-BLOOMING. The service, carried out as a method...
read more