Strategic Management
CINNAM’s approach to strategic management process is based on strategic modeling and an integrated system of marketing, finance, organization, human resources and project management competencies.




Zooming: Vision-driven Planning Processes [from Merlinova, I.: Molecular Marketing: Market Leadership Creative Modeling (Charleston: CINNAM, 2013)].


The main focus of CINNAM strategic management consultancy support is on:

Primary market-oriented strategic management processes that include the analytical and/or creative business idea generation, scenario building, strategies and strategic business modeling, strategic planning and performance evaluation system design.

Complementary market-oriented strategic management processes
, transversal to the primary activities, that include in particular organization and people change management, and strategic design of knowledge systems.