Areas
Marketing Modeling
Marketing knowledge is our core competency and is offered on the global market through consultancy, training, labs and services. 

MOLECULAR MARKETING is CINNAM exclusive innovative methodology regarding the market-leadership creative modeling, based on systemic approach, creativity and sustainability. Molecular Marketing Models are frameworks that define value creation, elements, and processes within a specific internal and external company environment and for specific goals. 
CINNAM, through Molecular Marketing Modeling, designates the concept of an integrated company value proposition and the key strategic and operational activities that will guide company to a higher level of competition and/or innovation than its single elements and/or processes could face. The Molecular Marketing Model is considered the core module of the Molecular Business Model.




Molecular Marketing Table of Elements [from Merlinova, I.: Molecular Marketing: Market Leadership Creative Modeling (Charleston: CINNAM, 2013)].



Marketing Modeling encompasses both strategic and operational areas, brand management, complex sales, customer relationship management and web marketing.
PRINTABLE PAGE SHARE THIS PAGE

Share this page with a friend

Your name

Your email address

Your friend's name

Your friend's email address



NEWS
21/12/2017
Season's Greetings
Dear All,
we would like to extend to You and Your families our best wishes of Health and Peace for a prosperous 2018. We are confident that in 2018 our partnership will be even ...
read more
MMbM Reference Book– MOLECULAR MARKETING
T...
read more