Iveta Merlinova: CINNAM has a consolidated and continuosly evolving international professional network that offers its services under the guidance of Iveta Merlinova, CINNAM's Founder and CEO.

Iveta is a team leader with an expertise in Strategic Marketing, Innovation and Sustainability. Her recognized competency is the ability to work within complex systems and to develop truly innovative business solutions. With over twenty-five years of professional experience, she has worked both with big companies and SME, in Italy and abroad. Iveta collaborates as a visiting professor with several universities and business schools. Her latest publication is Molecular Marketing: Market Leadership Creative Modeling.
CINNAM Business Decalogue: CINNAM professional team follows a distinctive philosophy, working rules and ethical code. These are expressed by the Business Decalogue, which recites as follows: